I presently have personal training customers in more than a dozen various niche markets.
This indicates I see continuous test results across all these markets.
When something offers a remarkable increase for one client, we’ll check executing the very same concept for other customers.
This doesn’t constantly work. Sometimes it’s a special outcome that’s hard to duplicate. In the majority of cases, the exact same method leads to increased revenues across several markets.
In January, I did an unique webinar for my Monthly Mentor Club members called, “Money Multipliers: 21 Tested and Proven Tweaks to Maximize Your Website Profits.”
If you ‘d like to see the video completely, it’s currently available in the Video Library section under “Money Multipliers.”
Here are 3 of those tested and proven site tweaks …
1: Add Proof Earlier in Your Message
This is one of my favorites, because it improves conversion so regularly.
Add more reviews to the page. Bring them greater on the page. Test running your strongest testimonial immediately under the headline.
Do you have any excellent statistics you can share or media you’ve been included in?
One client posts “Over 431,000 clients served” near the top of their page.
Take screenshots of Facebook comments from delighted customers.
The exact same strategy operates in ‘video sales letters’. A client had a section of video testimonials late in his video, and he saw a bump in conversion when he began the testimonials just under 2 minutes in the main video. Plus, his page is filled with extra testimonials.
2: Congruent Message
Keep your message congruent from one action of the funnel to the next.
Someone sees a Youtube video advertisement. Tell them in your call-to-action to click the link, enter their email address, and they’ll receive your free video that shows them how to XYZ.
The heading on the landing page and the title of the report requires to match your video ad. If you appeared in the video advertisement, test putting your photo on the landing page as well.
As they go to the thank you page, reveal the video you promised … offer value in it … and have it naturally transition to your paid deal.
Put a link or button under the totally free video that connects to your main sales page while connecting the shift between the complimentary video and the paid deal.
The core advantage of your deal should be repeated on the order form. Upsells should thank the customer for their order, repeat the benefit of the item, and show them how the upsell deal can help them with the next step.
Your first email ought to duplicate the title of the complimentary video they registered for (I’ll generally repeat the title in the 2nd email as well to remind them of why they’re getting your e-mails).
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3: Headline Testing Based on Market Sophistication
This is a little complex to describe in an e-mail, however it relates to how well your clients already understand the benefits you and your rivals deliver.
With a totally brand-new offer customers have actually seen heard in the past, you start out with a simple and direct promise. As competitors gets in the area, you enlarge on the promise, add unique systems to the offer, and might even incorporate in a purely psychological angle.
The recorded webinar goes into this in detail, showing a detailed example of how a heading may alter based on the market itself.
Testing a brand-new headline is typically the quickest and most convenient method to enhance your conversion and revenues.
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There are times where it provides only a 20% bump and other times it doubles your sales!
In any case, it’s one of the top places to test.