Google’s semrush search engine is an important resource for the SEM practitioner to be familiar with. This particular search tool displays the most recent data pertinent to the competition that is found in the market. The information provided by the tool can help in deciding which keywords are worth the effort and time as well as provide an overall analysis of the competitors’ strategies. The analytics section on the tool is particularly useful, providing comprehensive insights into how competitors are organizing their sites for search.
The search box on semrush is an easy way to get started on this process of ranking higher on Google. In the top right corner of the page you will see a blue search box. Click on the button ‘ranking’, followed by ‘goal’. In the goal section you will be given various categories to choose from to help you rank. Select ‘top’ and click on it, to set up the process of identifying the first five keyword phrases that will help us rank better.
One thing that we must remember whenever we are optimizing for the top search engines is to keep our content fresh and unique. The purpose of this particular task is to increase our visibility, and that means using semrush to perform keyword research and link building opportunities. Keep in mind that we do not always need to write unique content, but in many instances we do need to re-write existing content to make it more appealing to search engines. The search box allows us to do that.
In order to use the tools offered by semrush effectively we need to focus on the main keywords that appear on the top half of the search results. The goal is to analyze and rank our pages based on those keywords, to obtain the best ranking possible. In the analytics section of the SEMrush website, there is a tab labeled ‘link building’, which gives us the opportunity to set up link building campaigns. If we find that these link building campaigns are creating a significant amount of traffic to our websites we should utilize the tool.
The other tool in semrush’s suite of tools is a content marketing service. This particular SEO tool is very effective when it comes to providing content marketing campaigns that drive more traffic to our websites. The content marketing service can also be used in order to obtain back links to our sites from other popular websites.
Once we have performed the keyword research and determined the most searched for keywords, we want to find ways to rank for those specific keywords. To rank for the most searched for keywords we have to submit articles that are relevant to those keywords. After submitting the articles to the article directories we must analyze the search volume for each specific keyword. Once we find a high search volume keyword with low competition we can start promoting that keyword. This promotion requires a large amount of time and effort, but once we start to rank for that particular keyword, it will provide us with consistent traffic for years to come.
In addition to finding high searched keywords, we must perform in-depth organic research for each individual keyword. Organic research requires us to perform keyword analysis and competitor analysis to determine if there are any competitor strategies that we can use to beat their keywords. If there are any other keywords being used by our competitors we have to determine how to beat those keywords. Doing both of these in-depth organic research process will help us gain competitive advantage and increase our search engine ranking.